In this presentation we will discuss how you can generate revenue by taking action NOW. We all agree we’re tired of hearing predictions as to when the economy will turn around. Don’t wait for the recovery; be prepared for its arrival by going on the offensive. Your survival strategy must move from an internal view to an external view. Become customer driven by utilizing the Voice of the Customer (VOC) to energize your sales organization. Find out who your most profitable customers are and understand why they buy from you. Then utilize this information to coach and/or recruit highly effective, motivated sales staff that will produce results. We’ll also look at case studies that show how selling today has changed and why it requires a more sophisticated sales approach.

Top Things the Audience Will Learn:
- How to generate revenue in the short term while feeding innovation and sales strategy for the long term.
- How to shift your organization’s focus and get externally focused again.
- How to tell if their sales staff is not only ready to sell, but also motivated to sell.

Cost: $49 Chamber Members; $69 Future Members